At a recent conference, I took the opportunity during my remarks to posit the term ‘redesign’ as a discursive element that should inform our engagement with society. This differs from the standard refrain of ‘reform’ that many economists and policy pundits employ. Reform is a standard-issue term that is useful insofar as it points to reshaping or remedying existing deficiencies, and it is also a term that duly denotes criticism of existing failures. However, there are five shortcomings of reform that are instead better captured by ‘redesign’ and can thus be framed as the ‘advantages of a redesign approach.’

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Role Models

It is difficult to understate the importance of role models in the cultivation of superior conduct among ordinary people, and in the mobilization of society towards

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