Modi’s Election Playbook
In the evolving theatre of politics, narratives often take centre stage. When skillfully crafted and effectively delivered, they have the potential to manifest profound influence, yielding results that often surpass expectations. In the looming political landscape of India, Prime Minister Narendra Modi has successfully capitalised on the ‘Hindutva’ and ‘anti-Pakistan’ narratives, which have been the linchpin of his previous two election campaigns.
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